职位描述
- 岗位职责:
Our Social Media Manager for China will join Tesla’s Global Social Media team as the authority for all things social in China. This person will be responsible for working with the Global Social Media Manager to develop a strong organic social strategy for the region, building smart and creative campaigns, managing the region’s content calendar, and overseeing day-to-day content production and posting. The Manager will work closely with the region’s Communications and Marketing teams to support relevant campaigns and press, identify interesting customer stories through social listening, share social reports, and make smart and informed recommendations for content. Success will mean uncovering compelling local stories, developing strong social content and social programs that expand our audience, reach, engagement, and impact for Tesla internationally. We’re looking for someone who loves microblogging and has a heavy addiction to WeChat; is curious and interested in innovation and new approaches to old methods; has a good sense of KOLs; and is a great writer.
- 岗位任职要求:
? Passion for Tesla and our mission ? 5 years of social media and content experience ? A strong creative background — we’re looking for great writers, creative directors, content producers, etc. who can create their own content ? Social media experience in multiple APAC markets ? A great track record of successful and innovative campaign strategies and execution ? Experience building a brand’s social media presence across APAC regions with an exciting portfolio of past campaigns/content/creative projects ? Strategic and campaign planning experience: ability to develop social media long-term strategies, plan and manage campaigns, and create a range of content (editorial to photography to video) ? Understanding of the interplay between the offline and online ? Mastery of social analytics, benchmarks, and campaign tracking ? A passion for storytelling, experimentation and new ideas ? Experience working in a global team ? Ability to optimize content without support of paid media
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